Brand systems
Identity, visual direction, hierarchy and scalable applications.
Industrial designer & digital creative
I design ideas, products and experiences where creativity and technology meet.
- Design
- 3D
- Branding
- Digital experiences
- VR
- Games
- AI
- Based
- Cali, CO
- Focus
- Brand · Product · Digital · VR
- Open to
- Remote · On-site · Freelance
I turn ideas into clear, functional and visually compelling experiences, products and visual solutions.
01 / Capabilities
Design as a system.
I connect strategy, visual language, form and technology instead of treating them as separate disciplines.
Digital design
Web experiences, commerce, landing pages and interface direction.
3D and product
Modeling, prototyping, spatial thinking and production workflows.
VR, games and AI
VR training, games in Unity and AI workflows for exploration and production.
People and collaboration How I work with teams, ideas and changing contexts
- 01
Teamwork
Collaboration across design, commercial and technical teams.
- 02
Communication
Clear communication of ideas, decisions and design rationale.
- 03
Problem solving
Turning constraints and complex needs into practical solutions.
- 04
Adaptability
Comfortable moving between disciplines, tools and changing priorities.
- 05
Critical thinking
Evaluating context before choosing the visual or technical response.
- 06
Ownership
Taking responsibility from concept through execution and delivery.
Programs and creative stack Tools I use in real production workflows
Design
- AiIllustratorVector and identity
- PsPhotoshopImage and composition
- FgFigmaIntermediate
Web and commerce
- ShShopifyWeb and commerce
- ElElementorWeb building
- GpGemPagesLanding pages
- KjKajabiCourses and digital
3D, VR and video
- BlBlender3D modeling
- UnUnityVR and games
- AeAfter EffectsBasic
- PrPremiere ProBasic
- CcCapCutBasic
- SyStreamYardStreams and webinars
AI
- MgMagnificGenerative AI
- FlFlowAI audiovisual
- HgHeyGenAI video
- ChChatGPTIdeation and production
- ClClaudeAnalysis and code
- GmGeminiMultimodal AI
02 / Branding
Identity systems with a point of view.
Brand identities shown as complete visual systems: concept, logo, hierarchy, applications and digital behavior.
01 / CertiProf NOW
NOW.
A learning brand designed to move with the speed of work.
The identity uses black, white and signal yellow to create immediate recognition. The Play symbol becomes the visual engine for content, campaigns, landing pages and motion.
- ConceptA short, direct identity built around urgency, movement and content.
- Certification badgesHigh contrast, XL typography and yellow as a visual signal.
- ApplicationA modular language prepared for masterclasses, campaigns and web.
- Digital behaviorThe Play symbol structures transitions and visual rhythm.
02 / Durgical
Durgical.
Clinical information made clearer through design.
The visual system balances medical credibility with a lighter contemporary language. Turquoise drives recognition, white creates breathing room and hierarchy supports technical clarity.
- ConceptA clean identity that communicates technology, trust and approachability.
- ColorTurquoise for recognition, white for breathing room and gray for hierarchy.
- InformationComplex clinical content organized through repeatable visual components.
- ApplicationA system prepared for technical, digital and commercial formats.
03 / Web design
Digital experiences.
Selected digital work where visual direction, structure and responsive behavior come together as one experience.
itservice.com.co
01 / IT Service
IT Service
End-to-end creation of the IT Service website, from information architecture and responsive page structure to the complete visual language. I designed the UI, developed the visual hierarchy, created and selected imagery, and built graphic components and reusable visual assets.
Open project↗certiprof.com/es
02 / CertiProf
CertiProf
Design and evolution of key parts of CertiProf's digital ecosystem: product pages, collection pages and program landing pages, with information hierarchy, UI structure, visual components and digital assets. I also redesigned the certification badges into a coherent, recognizable and scalable standard.
Open project↗certiprofnow.com
03 / CertiProf NOW
CertiProf NOW
Complete creation of the CertiProf NOW website, translating the brand identity into a content-led digital experience for webinars, masterclasses and campaigns. I designed the site structure, page layouts and responsive behavior, and developed the visual direction, imagery and graphic components.
Open project↗04 / Graphic design
Campaigns, not isolated pieces.
Graphic communication for healthcare, organized as visual systems that can repeat, adapt and stay recognizable.
05 / Product & 3D
From digital form to physical fit.
A hearing prosthesis workflow connecting 3D modeling, additive manufacturing and final adaptation.
01Digital modeling
Geometry is refined digitally to prepare the piece for fabrication and fit.
023D printing
Additive manufacturing turns the model into a controlled physical part.
03Physical piece
The printed piece is reviewed as a real object before fitting.
04Final adaptation
The prosthesis is adapted to the user in context.
06 / VR & spatial
Experiences designed to be entered.
Virtual-reality experiences combining 3D environments, spatial interaction and visual storytelling.
Featured VR experience
Immersive VR experience
Design of immersive VR experiences that combine device interaction, spatial storytelling and on-site activation. The flow includes concept, environment thinking and testing with users.
- Virtual environment: a branded world built for immersion
- Spatial interaction: movement, attention and interaction
- Physical activation: the VR layer inside the real event
- Experience testing: scale, navigation and clarity validated
- 01 / Frame
Define the spatial objective and the user journey.
- 02 / Build
Build the 3D environment, scale and visual language.
- 03 / Interact
Design movement, attention points and interaction.
- 04 / Test
Validate the experience with real users and headset use.
VR safety training
Machines you learn to run before touching them.
Forklift and lathe training built in Unity from the manufacturers' manuals. Every machine modeled in Blender and tested in the headset.
- Engine
- Unity
- 3D
- Blender
- Headset
- Quest 2
Forklift, modeled in BlenderScroll to turn it
Recorded in the headset
VR · Meta Quest 2
Industrial Training VR
Forklift and lathe safety training built step by step from the manufacturers' manuals (Clark CQ20-30, Grizzly G4003G). A ghost operator demonstrates, guided mode explains, and evaluation mode fails a run on a critical error and lists every mistake.
- Machines
- 2
- Modes
- 3
- Steps
- From the manual
Moon Landing VR
Launch, orbit, descent and landing at Tranquility Base on NASA terrain data, with ten research points and Spanish narration.
Bring it to a planetarium →
Lathe safety
The lathe module: PPE check, guided start-up and feed controls in a machine shop with marked safety zones.
For companies →
Fire extinguisher drill
Proper extinguisher handling and choosing the right one for each fire, in an office with desk, waste bin and kitchen fires, plus a results panel that explains every mistake.
For companies →07 / Augmented reality
Games that play on your real floor.
AR experiences where the camera reads the room and the game is built on top of it.
AR Foundation · iOS · Android
AR Kart
Kart racing on your real floor. The phone measures the play area, real objects become obstacles and the track is laid out around them.
- Plane detection measures the play area
- Real objects turn into obstacles
- Low-poly karts and characters modeled in Blender by script
- Online rooms and a playable web version
08 / Video games
Games built in Unity.
Multiplayer hide-and-seek, horde survival and a four-player fighter. Characters rigged and animated, rendered here from the real game files.
PC · Online multiplayer
Don't Sneeze
Online hide-and-seek: hiders disguise as objects and imitate them with their own voice, with proximity voice chat and 3D audio, while hunters search the map.
Coming soon on Steam
PC · Horde survival
Don't Sneeze: Survivor
A horde-survival spin-off on the same base: archers, swordsmen and snipers hold out against waves of zombies and their boss.
Coming soon on Steam
In development
PC · Android · Online
Elemental Brawl
A four-player platform fighter with six elemental characters, each with its own ultimate. Online play, CPU opponents and rebindable controls.
- Water
- Fire
- Ice
- Wind
- Lightning
- Dark
- Players
- 4
- Fighters
- 6
- Shown
- Marina
09 / Profile
I work where design thinking meets visual culture, technology and making.
I'm an industrial designer with a multidisciplinary approach spanning design, technology and visual communication. I turn ideas into clear, functional and visually compelling experiences, products and visual solutions.
- Disciplines
- Industrial design · Branding · Digital · 3D · VR
- Approach
- Clear systems, strong concepts, useful outcomes.
- Location
- Cali, Colombia
- Open to
- Remote · On-site · Freelance · Collaborations
10 / Contact
Let's build something great together.
Branding, web design, graphic design, 3D and VR. Based in Cali, Colombia, open to remote collaborations.